What is organic cotton?

At Unroll, we believe great merch starts with great materials — and few materials tell a more honest story than organic cotton.
It’s softer on your skin, safer for the planet, and better for the people who grow it.

What Is Organic Cotton?

Organic cotton is grown in harmony with nature.
That means:

• 🌱 No synthetic fertilizers or pesticides – farmers use compost and natural methods to nourish the soil.
• 🚫 No GMO seeds – only pure, non-modified cotton plants are used.
• 💧 Less water waste – thanks to healthier soil that retains moisture naturally.
• 🪱 Healthier soil – crop rotation and natural composting keep the ecosystem alive and balanced.
• 🤝 Fairer working conditions – organic farming protects farmers from exposure to chemicals and helps build stronger, more sustainable communities.

The result? Cotton that feels softer, lasts longer, and leaves a lighter footprint on the earth.

The Human Impact

Behind every organic cotton hoodie or t-shirt is a story of change.
By choosing organic, farmers protect themselves and their families from toxic chemicals often used in conventional cotton farming. Their soil stays fertile for longer, their water stays cleaner, and their crops become more resilient year after year.

Because they don’t depend on expensive synthetic products, organic farmers can work more sustainably — both environmentally and economically. The difference shows not only in the quality of the cotton, but in the quality of life for those who cultivate it.

The Natural Cycle

After harvest, organic cotton returns to the soil in its own time.
It takes around six months for cotton plants to decompose fully and release their nutrients back into the earth.
That slow rhythm is part of what makes organic farming so sustainable — nothing is forced, and every step of the process gives back to nature.

GOTS Certified: Why It Matters

All the cotton we use at Unroll is GOTS certified (Global Organic Textile Standard) — the world’s most trusted standard for organic textiles.

That certification guarantees that:

• The cotton is grown organically, from seed to fiber.
• No harmful chemicals or toxic dyes are used.
• Workers are treated fairly and work under safe conditions.
• Every production step meets strict environmental and social criteria.

In short: GOTS ensures transparency, integrity, and respect — values that are woven into everything we make.