Rectangle 14 Why does some merch cost more than others?

In this article I will break down the price of some of our bestselling items. I’ll also give an overview of typical price ranges for different decoration options, so you have a clear idea of what to expect when ordering merch.

The price of merch is never fabric + print. It's a sum of different small choices that impact quality, comfort & durability that lead to a garment people love to wear.

Let's dive in. All the prices of the garments are ex. VAT & without decoration. I will share some price ranges of decoration at the end of the article.

1. Creator 2.0 - our best selling T-shirt - €8,20

The Creator is an 180 gram T-shirt perfect for every occassion, available in more than 50 colours made from 100% organic cotton.

You can find the volume discounts for this product here.

So what's the difference between this T-shirt and a €4 euro T-shirt?

  • 100% cotton - no synthetics.
  • 100% organic - no harmful pesticides, no genetically modified seeds, no chemical fertilizers. The GOTS & Fair Wear cerification guarantee the T-shirts has been produced in honest labour conditions.
  • Long fiber combed cotton. Long-fiber combed cotton feels smoother, softer, and more comfortable because shorter, weaker fibers are removed. It is also stronger, pills less, and keeps its quality and appearance longer after washing and wearing.

The long fiber cotton is a very important quality component. It looks and feels better and it's the long fiber cotton that makes our aparel last way longer than a cheap promotional shirt.

Organic cotton costs more because it is grown without synthetic chemicals, requires more careful farming, and must go through strict certification processes.

Article content

Our best selling T-shirt - The Creator 2.0

2. Changer 2.0 - Our bestselling sweatshirt - €26,80

Our bestselling unisex sweatshirt in a relaxed, comfortable fit available in more than 25 colours. The volume discounts for this article can be found here.

  • 350 gram 100% organic cotton
  • Brushed inside: not only adds an extra layer of warmth but gives a soft comfortable feeling on the inside.
  • Wide neck collar for a premium look
  • Premium finishing - double stitching which looks nicer and is stronger compared to single needle stitching

Article content

Changer 2.0

3. Sherpa jacket - € 56

Style, comfort & functionality. Available in both a long & short sleeve this article is the perfect item to make your team appear in style. You can find the volume discounts for this article here.

  • 100% recycled polyester, GRS certified.
  • Brushed inside for extra comfort.
  • 3 outside pocket, 2 inside pockets.

Article content

Sherpa jacket, available in both a long and short sleeve version.

All of our prices are available on our website. You can upload your logo, create your mock-up, select your decoration method (printing or embroidery) and the tool will display the final price in real-time. For large B2B projects we work with custom prices per project.

Decoration prices

As an outro we'll shortly share some insights on decoration prices. Decoration prices are not fixed. They depend on the logo size, colours & decoration method and decrease fairly sharp as quantities rise.

A screenprint will typically cost between 4 and 8 per piece euro with surcharges and discounts for both larger and smaller orders, depending on the number of colours in the print.

The same logic applies for embroidery. Embroidery is more durable and creates a premium appeal to your logo. Embroidery will typically cost between 5 and 10 euro per piece.

Article content

Embroidery on a cap

There's big differences in merch prices. Quality apparel consists of fabrics in a heavier weight, long fiber organic cotton and with premium finishing. Two garments may look similar at first glance, but the difference in quality becomes clear over time

Are you interested in creating merch for your team? Unroll specializes in creating quality apparel for everyone who loves their brand, whether you're starting small or rolling out a large campaign, we got you covered

Get in touch at nadeem@unroll.studio.